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Beyond Good Design: Simplicity, Naturalness and Trust
Mustafa Ulvi Coşkun · · 2 min read
Good design emerges when the right perspectives and natural criteria work together. According to Picasso, the secret of perfect design is becoming one with naturalness and simplicity; what makes us successful is that our work is as natural as it is distinctive.
Very few beautiful things in the world have managed to be more beautiful than the paintings made of them.
Edward Lear used this line about the magnificent paintings of the Taj Mahal.
A good example of design undoubtedly emerges when the right perspectives and natural criteria work together. So what are the criteria that make a work resembling its natural form in every detail different from — and more captivating than — the original?
According to Picasso, the essential qualities that produce “perfect designs” also go through a process of becoming one with “naturalness” and “simplicity.” Of course, this doesn’t mean every successful work will move “from simple to complex,” as if it came from Bob Ross’s brush.
A good piece of design can carry lines that express deep meaning within a single frame, and it can also be designed to reflect the reality of emotions that spark curiosity and excitement. This is both the most enjoyable and the hardest part of our work. Because the most important measure of our success is that our work is as natural as it is distinctive.
That’s why, in every design project, we take care to use multiple perspectives toward the right goal, based on our clients’ needs. In an increasingly digital world, we keep learning in order to bring new movements and emerging trends to market on an industrial platform, and we draw innovative lessons from shared experience. We integrate the design, software and SEO work we develop for a product, an idea or a vision into enterprise resource planning with great dedication.
We built Feels on transparent relationships before good work. Excellence begins with encouraging innovative ideas.
