How does a project start?

Key Questions We Answer Before a Project Begins

At FEELS, we never start a project just to execute the brief we’re given. First, we work to understand the problem, the opportunity and the outcome we want to achieve.

I have a project in mind. How can I move forward with Feels?

Abstract shape

Choose the best way to reach us:

Tell us about your project.

Share your project, your idea or the problem you want to solve with us through the contact form on our website. It’s fine if not everything is clear yet — a few sentences are enough to get started.

Send us an email.

If you’d like to talk about your project in a bit more detail, you can reach us at info@feelsyazilim.com. Share your needs, your goals and any existing work you have; we’ll review it together.

Let’s schedule a call.

If you’d like to talk directly about the project’s scope, goals or how we might move forward, we can schedule a call. 0850 441 92 31 We listen first, ask the right questions and decide together where to begin.

What will we discover in the first meeting?

Abstract shape

First, we get to know you, your business and your goals.

We listen to you.

For us, the first meeting isn’t a sales pitch. We get together to understand your project, where you are today and where you want to go.

We ask the right questions.

Together, we look at your users, your current experience, your business goals and the problems you’re facing. Because sometimes the visible problem isn’t the real problem that needs solving.

We find the opportunity together.

We bring together everything we’ve discussed and pinpoint where we can create value. That way, we clarify not only what we’ll do, but why we’ll do it.

We design to standards and measure quality.

Abstract shape

The standards we follow.

To make sure the digital experiences we create are accessible, secure, high-performing and sustainable, we build current web standards and quality criteria into our design and development process.

ISO
9241-210
Human-Centered Design
ISO/IEC
25010
Software Quality
W3C
STANDARDS
Semantic Coding
OWASP
GUIDELINES
Secure Development
CORE WEB
VITALS
Performance Standards
WCAG
2.2
Accessible Web Experience
ISO/IEC
42001
AI Governance
OWASP LLM
TOP 10
AI Safety Principles

Do you need a fully defined idea?

Scattered pieces

No. You don’t need to know everything to get started.

An idea is enough.

You might have a project in mind, a problem you want to solve, or simply a feeling that something could be done better. It’s fine if you don’t know where to start yet.

We shape it together.

We listen to your idea, uncover the gaps and clarify your needs. That way, we turn a scattered thought into a clear idea we can work with.

Then we find your direction.

Once your idea is clear, we work out together the right path to turn it into a real opportunity.

Is there a problem that truly needs solving?

Target crosshair

We work to understand the problem from every angle.

Understanding the problem.

The first way to know whether an idea is valuable is to uncover the problem behind it.

We bring the need to light.

We examine the current situation of the user, the customer or the business, and work to understand what isn’t going right.

Do we know what the next step should be?

Arrows pointing to the center

We set the right direction together.

We set priorities.

By evaluating the problems and needs that emerge, we clarify which areas we should focus on.

We assess the opportunities.

We examine the potential behind the problem and identify where we can create real value.

Do we know what kind of experience the idea will become?

Interconnected nodes

We turn the idea into an experience.

We make the idea tangible.

We turn the direction we’ve set into a structure users can actually experience, making visible how the idea will work.

We design the experience.

Putting users’ needs, expectations and behaviors at the center, we craft a smooth, intuitive experience.

How can we turn the idea into a powerful experience?

Rotating star

We put the brand at the heart of the experience.

We build the brand’s identity.

By defining the brand’s character, visual language and tone of communication, we create a consistent identity across every touchpoint.

We design the product and the experience.

Bringing user needs and business goals together, we design digital product experiences that are clear, functional and fully aligned with the brand.

How does the idea we’ve designed become a real experience?

Four building blocks

We move from design to build.

We bring the experience we’ve designed to life.

We don’t leave design on the screen. By looking at the development process, technical requirements and user flows together, we make sure the experience we’ve created is brought to life the right way.

We stay with the design throughout development and review the resulting product together. By making the necessary improvements, we ensure the idea becomes the experience we aimed for and that every detail works consistently.

How do we make the experience better after launch?

Spiral

We keep improving the experience.

We learn from data and improve the experience.

After the product goes live, we track how users interact with the experience and evaluate feedback and emerging needs.

We draw new opportunities from the data we gather, implement the necessary improvements and make the experience stronger over time.

Our approach makes the difference.

Comparison of the conventional approach and the FEELS approach
Problem Conventional approach The FEELS approach
Jumping to solutions too early

Work on a solution begins the moment an idea appears. Design starts before the problem, the user and the need are properly understood.

We discover the problem and the opportunity first. We try to understand not what should be done, but why it should be done. That way, design is shaped by real needs instead of assumptions.

Fragmented design

Brand, product and digital experience may be handled separately. This can lead to disconnected, inconsistent experiences across different touchpoints.

We think about brand, product and experience together. From strategy to visual language, from user flows to the digital product, we make sure every piece comes together around the same idea.

Design that stays on the screen

Once the design is handed off, the process can split between design and development teams. The final product can drift away from the experience that was designed.

We turn what we design into reality. We work with development in mind, making sure design meets technical reality and the final product preserves the intended experience.

The process ending at launch

Once launched, the product is considered finished. User behavior, feedback and new needs can be overlooked in the next phase.

We keep improving after launch. We learn from real usage data and feedback, refine the experience over time and uncover new opportunities.