SEO & GEO Services

We make your brand visible not only on Google but also in AI-powered search. From technical infrastructure to content strategy, we manage the entire process based on data.

Reliable · Flawless · Above standard
CORE WEB
VITALS SCHEMA
.ORG WCAG
2.2 GOOGLE
E-E-A-T
Standards and principles we work with

Let’s uncover your SEO and GEO opportunities

With a free preliminary analysis, let’s identify technical issues, content gaps and growth opportunities together.

Let’s Build Your Visibility Plan
Who it's for

Different scales, shared goals

Every brand’s needs and stage of growth are different. We shape our approach around your goals, business model and growth plans.

Startups & SaaS Companies

Teams that want to bring their idea to life, get off to a strong start and build their growth on solid foundations.

SMBs

Businesses that want to be more visible online, improve their operations and stand out from the competition.

Enterprises

Brands that want to modernize their existing systems, increase efficiency and improve their digital experience as a whole.

Agencies & Partners

Specialist and technical teams looking for expertise, production capacity or a long-term solution partner for their projects.

Can your customers find you when they search?

Let’s review the content and infrastructure gaps affecting your visibility in search engines and AI-powered answers.

  • Your website isn’t reaching the rankings you’re targeting on Google, Yandex or Bing.
  • Your competitors are more visible than your brand for the same keywords.
  • Your content gets traffic but doesn’t turn visitors into customers.
  • Your brand isn’t recommended in AI results like ChatGPT and Gemini.
  • Technical SEO issues make it harder for your site to be crawled and ranked.
  • Your organic traffic isn’t growing steadily, or it’s declining over time.
Request a Free Visibility Analysis
How we help

What we do in SEO and GEO

We run end-to-end work to make your brand more visible in both search engines and AI-powered platforms.

Technical SEO Analysis

We identify and fix visibility issues in crawling, indexing, site speed and technical structure.

Keyword Research

We analyze what your target audience searches for and focus on the right topics and queries.

SEO- and GEO-Ready Content

We create content that answers users’ questions and that search engines can easily understand.

On-Page SEO/GEO Optimization

We optimize titles, descriptions, links and content structure to support search performance.

Authority and Link Building

We identify link opportunities that build your brand’s digital credibility and strengthen its authority.

Local SEO

We make sure your business reaches the right people in searches across the areas you serve.

GEO and AI Visibility

We make your content suitable to be cited as a source on ChatGPT and similar AI platforms.

Are you visible enough in Google and ChatGPT results?

Let’s review your website from an SEO and GEO perspective and identify the areas that need improvement together.

Request a free analysis
Our Process

Our SEO and GEO process

We run SEO and GEO work in three core stages: analysis, implementation and improvement. We plan the process around your goals and current situation.

Analysis & Planning

  • Your technical infrastructure, existing content and competitors’ search performance are examined in detail.
  • Target keywords and user search intent are defined with the support of data.
  • An actionable SEO and GEO plan is prepared based on priority needs.

Implementation and Optimization

  • Identified technical SEO issues are fixed, and site performance is optimized for search engines.
  • Page structures, internal links and user experience are reorganized.
  • Original, strong, intent-focused content is developed with SEO and GEO in mind.

Measurement and Improvement

  • Keyword rankings and organic traffic are tracked and reported regularly.
  • Brand visibility on AI platforms and how often your content is referenced are measured.
  • Work is continuously improved and updated based on the results.

Stand out in search

Let’s analyze your site and build an SEO and GEO roadmap tailored to you.

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Technologies We Use

The tools that turn ideas into experiences

We build holistic solutions that simplify business processes and move brands forward in the digital world.

Figma FigJam Framer Penpot Sketch Axure RP ProtoPie Adobe XD
ChatGPT Claude Gemini Perplexity Cursor v0 Runway Midjourney
Webflow Framer Lovable Bubble FlutterFlow Softr WeWeb Glide
Maze Useberry Hotjar UserTesting Lookback Optimal Workshop Lyssna Crazy Egg
Adobe Illustrator Adobe Photoshop Adobe After Effects Rive Spline Blender LottieFiles Jitter
Slack Linear Jira Miro Trello Google Meet ClickUp Microsoft Teams
Notion Confluence Google Docs Linear Loom Slite Coda Nuclino
Use cases

When do you need SEO and GEO?

From new websites to e-commerce brands, from local businesses to global projects, we tailor our work to a wide range of needs.

New Website Launch

We make sure a newly launched site is crawled and indexed correctly by search engines.

E-Commerce SEO and GEO

Category and product pages are matched with the right searches to increase organic sales potential.

Local SEO Optimization

Branch and service pages are optimized to be more visible in local searches.

Site Migration and Redesign

When the domain or platform changes, the goal is to preserve existing rankings and organic traffic.

Content Visibility

We create content that answers user questions and earns traffic and brand authority.

SEO Improvement

Performance issues in crawling, indexing, speed and site structure are identified and resolved.

AI Visibility

Content is made easy for AI answers to understand and to cite as a trusted source.

Multilingual SEO and GEO

International search visibility is improved through accurate targeting across countries and languages.

Ongoing Growth and Monitoring

Performance is monitored regularly; new opportunities, competitor moves and content needs are evaluated.

Why Feels?

Why Feels for your SEO and GEO work?

Visibility isn’t just about winning rankings. We strengthen your brand in both search engines and AI platforms.

Search-Focused Expertise

We shape your strategy around how users actually search.

SEO and GEO, Unified

We bring Google and AI platforms together in a single strategy.

Technical and Content Balance

We develop your technical foundation alongside strong, trustworthy content.

Data-Driven Decisions

We manage all work with up-to-date data and measurable results.

An Approach Built for Your Brand

Instead of off-the-shelf packages, we build solutions that fit your goals.

Continuously Evolving Strategy

We update your work regularly as algorithms change.

Visibility on Google and in AI starts with the right strategy.

If your brand isn’t showing up where you want it to, let’s find out why together. Let’s build the right roadmap for your SEO and GEO work.

Request a Free Analysis
S.S.S.

Frequently asked questions

The eight most frequently asked questions, with honest answers. If you don’t see yours here, give us a call and we’ll answer just as honestly.

The impact of technical fixes can show within weeks; content and structural work usually pays off within three to six months. Be wary of anyone who promises a shorter timeline.

No. Rankings are decided by the search engine, and its rules change often. We guarantee the work to be done, the timeline and what will be measured — not the outcome itself.

SEO is about your site ranking in search results; GEO is about being cited in the answers of generative search engines. The technical foundation is the same for both; the difference lies in how content is written: defined terms, clear headings and sentences that can be quoted on their own.

Either works. If you’ll write the content, we prepare a workable brief for each piece: which question it answers, which headings it includes and where it links. If you’d like us to write it, our own team produces it.

Yes. We start by reviewing the existing platform; if fixes can be made on that platform, there’s no need to migrate the site. If migration is necessary, we present it not as a casual suggestion but as a reasoned decision proposal.

No. We don’t use purchased links, hidden text or auto-generated bulk content. These tactics pay off in the short term and get penalized in the long term; we never put a client’s site at that risk.

Once a month, on a single page: what was done, what changed, what wasn’t done and what’s planned for next month. A readable summary, not a pile of charts.

An audit is a one-time engagement; ongoing work is usually planned in six-month periods because anything shorter isn’t enough to measure. We don’t ask for long-term binding commitments.

Ideas Matter, Not Distance

Wherever you are in the world, we can bring your project to life together. Tell us what you have in mind and we’ll get back to you as soon as possible.

  • Fast Response We usually reply to your message within the same business day and review your needs together.
  • A Tailored Approach Your project is handled directly by our expert team across strategy, design and technology.
  • No Pressure We listen first and define the right solution together. We’re here whenever you’re ready to start.

Contact Us

Guide · 6 sections · 4 min read

SEO and GEO guide: visibility in search engines and AI answers

People now find information both in classic search results and in AI-powered answers. In this guide, we cover the core work that supports visibility, from technical SEO to content structure and from structured data to measurement.

At Feels, we run SEO and GEO work around one goal: making your site technically accessible, clear in its content and trustworthy as a source.

Search engines and AI systems decide which result to show. Our job is to give your site a solid foundation for that evaluation and to make the work we do measurable.

01

What areas does SEO and GEO work cover?

SEO and GEO work addresses technical infrastructure, search intent analysis, content, on-page optimization, structured data and measurement together. When one of these areas is missing, the impact of the others can be limited too.

  • 01

    Technical SEO audit

    Identifying crawling, indexing, redirect, sitemap and speed issues.

  • 02

    Search intent analysis

    Determining which questions your audience searches with, and why.

  • 03

    Content architecture

    Dividing topics into pages and planning internal links between them.

  • 04

    On-page optimization

    Optimizing titles, meta descriptions, subheadings and image descriptions.

  • 05

    Structured data

    Adding Schema.org markup that matches the visible content.

  • 06

    Local and multilingual visibility

    Keeping business information consistent and setting up language and region targeting.

  • 07

    Measurement and reporting

    Tracking visibility, traffic and conversion metrics on a regular basis.

02

Why is technical SEO the first step?

Technical SEO is the infrastructure work that lets search engines and AI systems access your pages, crawl them correctly and understand them. No matter how good the content is, a page that can’t be accessed can’t be evaluated.

Common issues we find in technical audits include:

  • Settings that block important pages from being crawled.
  • Broken links and ever-longer redirect chains.
  • The same content appearing at more than one URL.
  • A missing or outdated sitemap.
  • Issues that hurt mobile usability and page speed.
  • Content that can’t be read because it only loads via script.

If your site is being redesigned or migrated, planning redirects from old URLs to new pages in advance helps preserve your existing visibility. We address this from the start in our web design projects too.

03

How do you prepare content for visibility in AI search?

Content that AI-powered answers can treat as a source is made up of sections that answer the question clearly and keep their meaning when read on their own. The same approach also makes life easier for readers who skim the page.

  • Each page focuses on a single main topic.
  • Subheadings mirror the questions users actually ask.
  • A direct answer comes right after the heading, followed by the details.
  • Steps and comparisons are presented as lists or tables.
  • Company, service and contact information is consistent across all channels.

If you’d like help writing content, you can also take advantage of our copywriting service.

No method can guarantee that a piece of content will appear in AI answers. These optimizations aim to make it easier for content to be understood and evaluated correctly.

04

How do structured data and trust signals support SEO?

Structured data defines what the information on a page is (such as an organization, service, article or FAQ) in a machine-readable format and helps the content be interpreted correctly. Markup only makes sense when it matches content that is actually visible on the page.

The approach Google summarizes as E-E-A-T, standing for experience, expertise, authoritativeness and trustworthiness, points the same way: it should be clear who prepared the content and what experience it’s based on. To that end, we make sure of the following:

  • About and contact pages are complete.
  • The person or team who prepared the content is credited.
  • Project examples bring the experience to life.
  • Content is reviewed regularly.
05

How does SEO and GEO work progress?

SEO and GEO work starts with an audit and continues as a cycle of prioritized implementation and regular measurement.

  1. We audit the current state

    We review your technical infrastructure, existing content and competitors’ search visibility. We define target topics and search intent.

  2. We draw up a prioritized plan

    We rank findings by impact and ease of implementation, and agree with you on which work gets done when.

  3. We implement technical and content changes

    We fix technical issues and align page structures, internal links and content with search intent.

  4. We measure, report and update the plan

    We track visibility across search and AI platforms and set priorities for the next period based on the results.

06

What should you look for when choosing an SEO agency?

When hiring SEO and GEO services, be wary of proposals that promise guaranteed rankings or placement in AI answers. The outcome is decided by search systems; what an agency can commit to is the work to be done, the timeline and the measurement method.

  • Which technical audit will the work start with?
  • Which pages and topics will be prioritized, and why?
  • Who will create the content, and how will approvals work?
  • Which metrics will be measured, and how will they be reported?
  • What methods will be used for link building?
  • Who will implement changes on the site?

If you’d like to plan organic visibility alongside paid search campaigns, our digital advertising service can complement your SEO work.

Next step

Let’s assess your site’s search visibility together

If you’re wondering why you aren’t visible enough in search results and AI answers, let’s review your site together. The Feels team will prioritize technical and content gaps and prepare an actionable roadmap.

Tell Us About Your Site