Social Media Management

Who it's for

Different brands, distinct voices

Every brand has its own audience, story and way of communicating. We shape our social media approach around your industry, brand personality and business goals.

New & Growing Brands

Businesses that want to raise brand awareness, define their voice and build consistent visibility on social media.

E-Commerce Brands

Brands that want to present their products with compelling content, promote their campaigns and connect with their customers.

Corporate & B2B Companies

Companies that want to communicate their expertise, services and corporate culture professionally.

Service and Local Businesses

Businesses that want to promote their services, build awareness in their area and strengthen customer communication.

You’re posting. But are you connecting?

Irregular content, unanswered messages and unclear results can be signs that it’s time to rethink your social media communication.

Your posting is irregular, and content is mostly put together at the last minute.
The visuals and copy on your accounts don’t accurately reflect your brand’s quality.
There’s no shared visual language or tone of voice across platforms.
Your content shows your products but doesn’t explain their benefits or why people should choose them.
Comments, messages and follower feedback aren’t being tracked regularly.
You struggle to tell which content gets attention and how the work contributes to your goals.

Let’s Review Your Accounts Together

How we help

What we do in social media management

We create a communication plan that fits your brand and manage your social media accounts, producing visual, written and video content within a consistent framework.

Strategy and Content Planning

We define your target audience, platforms and content topics, and build monthly posting calendars.

Visual Content Design

We build a consistent visual language with posts, stories and carousels that align with your brand identity.

Copy and Messaging

We write post copy that serves each piece’s purpose, reflects your brand personality and connects with your audience.

Short-Form Video Content

We tell the story of your products, services and brand through short-form video edits tailored to each platform.

Account and Publishing Management

We optimize profile details and keep your accounts up to date by publishing approved content on schedule.

Community and Engagement Management

We monitor comments and messages according to agreed communication guidelines and route relevant requests to the right teams.

Analytics and Reporting

We evaluate reach, engagement and content performance, and prepare actionable recommendations for the next period.

Do your social media accounts reflect your brand accurately?

Let’s review your current content and identify the areas to improve in visual language, communication and posting routine together.

Request a Free Analysis

Our Process

Our social media management process

We run social media work in three core stages: strategy, content creation and performance tracking. We plan the process around your brand’s needs and communication goals.

Analysis & Strategy

Your brand, target audience, existing accounts and competitors’ communication style are reviewed.
The platforms, content topics, brand tone and metrics to track are defined.
A work plan covering posting frequency, content formats and the approval process is prepared.

Content Creation and Publishing

Visuals, post copy and any in-scope video content are prepared according to the monthly calendar.
Content is shared for your feedback and finalized with the necessary edits before publishing.
Approved posts are published; comments and messages are monitored according to the agreed responsibilities.

Measurement and Improvement

Reach, engagement and relevant referral results for the content are evaluated periodically.
Popular topics, successful formats and areas for improvement are reported.
The findings feed into the next period’s content plan and communication approach.

Let’s plan your brand’s story together

Let’s clarify your content topics, posting routine and social media goals together.

Book a Free Consultation

Technologies We Use

The tools that turn ideas into experiences

We build holistic solutions that simplify business processes and move brands forward in the digital world.

Figma

FigJam

Framer

Penpot

Sketch

Axure RP

ProtoPie

Adobe XD

ChatGPT

Claude

Gemini

Perplexity

Cursor

v0

Runway

Midjourney

Webflow

Framer

Lovable

Bubble

FlutterFlow

Softr

WeWeb

Glide

Maze

Useberry

Hotjar

UserTesting

Lookback

Optimal Workshop

Lyssna

Crazy Egg

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Rive

Spline

Blender

LottieFiles

Jitter

Slack

Linear

Jira

Miro

Trello

Google Meet

ClickUp

Microsoft Teams

Notion

Confluence

Google Docs

Linear

Loom

Slite

Coda

Nuclino

Use cases

What needs does social media management address?

From brand awareness to product launches, from corporate communication to customer engagement, we create social media content and communication plans for a range of goals.

Brand Awareness

We communicate your brand’s identity, approach and value to your target audience through consistent content.

Product and Service Promotion

We present the features, use cases and benefits of your products and services in a clear, accessible way.

New Product Launches

We create content that builds anticipation before launch, explains the product during the launch period and keeps the conversation going afterward.

Campaigns and Announcements

We communicate your campaigns, news and important announcements with visuals and copy that match your brand voice.

Corporate Communication

We share your company’s work, achievements and corporate milestones with a professional voice.

Employer Branding

We showcase your work culture, team experiences and career opportunities with content aligned with your corporate identity.

Expertise and Education

We create content that answers your audience’s questions, highlights your industry knowledge and builds trust.

Event and Project Communication

We promote your events and projects with a content plan covering the preparation, execution and results stages.

Customer and Community Communication

We turn customer experiences, frequently asked questions and follower feedback into content that improves your communication.

Why Feels?

Why Feels for your social media?

We look together at what your brand has to say, what your audience cares about and how each platform is used. We bring design, copy and the publishing plan together under one communication approach.

An Approach Built for Your Brand

We build the content plan around your brand’s personality, target audience and communication needs.

A Strong Visual Language

We craft your posts with a polished, easily recognizable design approach that aligns with your brand identity.

Platform-Native Content

We tailor each piece’s format, storytelling and presentation to the habits of the platform it’s published on.

Planned, Consistent Progress

With a content calendar, approval steps and a publishing plan, we keep the process organized and easy to follow.

Data-Driven Improvement

We evaluate content performance and follower feedback to continuously refine the communication approach.

Integrated Brand Communication

We keep your social media voice aligned with your website, ads and other brand touchpoints.

S.S.S.

Frequently asked questions

The eight most common questions about social media management, with clear answers. If you don’t see yours here, get in touch.

What does the social media management service include?

The service can cover strategy development, content planning, visual design, copywriting, publishing management and reporting. The scope of video production, community management and other work is defined based on your needs.

Which social media platforms do you manage?

We can plan work for platforms such as Instagram, Facebook, LinkedIn, TikTok and YouTube. Together, we choose the channels based on your target audience, content resources and communication goals.

How do you decide how many posts to publish per month?

We set the number of posts based on your brand’s needs, the platforms used and the content formats. We agree on the number of posts, stories and videos before work begins and tie them to a monthly calendar.

Is content submitted for our approval before it’s published?

Yes. Content is submitted for your approval within the agreed schedule. Once revised based on your feedback and approved, it goes into the publishing plan.

Are social media ads included in the service?

Ad management is scoped separately based on your needs. The organic content plan and ad campaigns can be coordinated together; the ad management fee and the ad budget paid to the platforms are defined separately.

Do you also handle photo and video shoots?

Photo and video production can be planned separately as needed. We can also repurpose your existing photos and videos with designs and edits tailored to social media formats.

Do you reply to comments and direct messages?

If community management is in scope, we monitor comments and messages during agreed hours, using approved responses and your brand voice. We forward matters such as orders, technical support or complaints to the relevant team on your side.

How do you measure the success of the work?

Based on the goals we set at the start, we evaluate reach, engagement, profile visits, link clicks and relevant customer inquiries. We share results in periodic reports and shape the next content plan around these findings.

Ideas Matter, Not Distance

Wherever you are in the world, we can bring your project to life together. Tell us what you have in mind and we’ll get back to you as soon as possible.

Fast Response We usually reply to your message within the same business day and review your needs together.
A Tailored Approach Your project is handled directly by our expert team across strategy, design and technology.
No Pressure We listen first and define the right solution together. We’re here whenever you’re ready to start.

Contact Us

Guide · 6 sections · 4 min read

Planned, sustainable social media management, from strategy to reporting

Managing social media accounts is about more than posting regularly. When it isn’t clear what is being said, to whom and why, even the most carefully crafted content can end up disconnected.

At Feels, we approach social media management as a cycle of strategy, content calendar, publishing, community management and reporting. In this guide, we explain what needs to be clear at each stage and how the work progresses.

01

Why does social media strategy come before content creation?

A social media strategy is the roadmap that defines what purpose the brand’s social media will serve, who it will speak to and in what tone, and which metrics will track success. Without a clear strategy, content can turn into one-off posts whose contribution to your goals can’t be measured.

In the strategy phase, we clarify the following together:

01
Communication goal
Ranking priorities such as awareness, trust, product promotion or customer communication.
02
Target audience
Defining who you want to reach, along with their interests and questions.
03
Channel selection
Defining the role each platform will play for your brand.
04
Content pillars
Choosing the main topics and content types to cover on a regular basis.
05
Brand tone
Describing the style to be used in copy and responses.
06
Approval flow
Defining who approves content, and at which stage.
07
Tracking metrics
Choosing goal-linked metrics to monitor periodically.

A strategy isn’t a fixed document; it’s reviewed at the end of each period based on the findings.

02

How do you build a social media content calendar?

A social media content calendar is a work plan that shows which content will be published on which channel, on which day and for what purpose over a given period. A well-prepared calendar aims to reduce last-minute posts and make the approval process predictable.

In the calendars we prepare, each piece of content includes:

Publish date, channel and content format.
Which main topic and communication goal the content ties to.
Who owns the visuals, video and copy, and their status.
Seasonal plans such as campaigns, special days and launches.
Time set aside for approval and, if needed, backup content.

To keep the visuals in the calendar in a shared language, we treat social media design as part of the management plan.

03

What rules should be set in advance for community management?

Community management means handling follower comments and messages in a timely, consistent way that matches the brand voice. For this to work well, a written communication guide needs to be prepared before replies begin.

Which topics will be answered directly.
Approved sample responses for frequently asked questions.
The process for complaints and sensitive issues.
Which team requests are routed to, and how.
How to handle inappropriate comments.
The form of address and tone to be used in replies.

The guide is updated as new questions and situations come up during the period. That way, even when different people reply, communication stays on the same line and followers get a consistent experience from your brand.

04

What questions should a good social media report answer?

A good social media report doesn’t stop at listing numbers; it explains what worked during the period and what needs to change in the next. That’s why we build our reports around questions that make decisions easier:

Which content topics and formats drew the most interest?
Where is there progress against the defined communication goal?
Which topics stood out in followers’ comments and messages?
What should we keep, and what should we change, in the next calendar?

If ad campaigns are planned alongside organic work, digital advertising management results are evaluated under a separate heading in the reports.

05

How does social media management start and progress?

We review your accounts and brand

We evaluate your existing posts, profile details, target audience and competitors’ communication style.
We prepare the strategy and guide

We put the communication goal, content pillars, brand tone and community management rules in writing.
We create the calendar and content

We build the content calendar for the period, prepare the visuals and copy, and submit them for your approval.
We publish, monitor and evaluate

We publish approved content, monitor engagement and feed the findings into the next plan at the end of the period.

06

What should you look for when choosing a social media agency?

When choosing a social media agency, look beyond sample posts to how the work will be planned and carried out. When comparing proposals, we recommend clarifying the following:

Will the strategy and content calendar be shared in writing?
Who will retain ownership of the accounts and access?
Which content types are in scope, and which will be planned separately?
Who will be responsible for communication and approvals?
How often will reports be delivered, and what will they include?
If the engagement ends, how will content and files be handed over?

By agreeing on these points with Feels at the start, you can clarify responsibilities and expectations from day one.

Next step

Let’s set up a planned routine for your social media accounts

Tell us about your accounts, goals and content resources. Together with Feels, let’s build a social media management plan tailored to your brand, from strategy to reporting.

Tell Us About Your Project