UI/UX Design Services

What does a UI/UX design service cover?

A UI/UX design service is the full body of work that plans how a digital product will be used, from user research and information architecture to prototyping, interface design and usability testing. The aim is to simplify the path users take before making the screens look beautiful.

Depending on the project, the scope may include the following deliverables:

• 01

  Research findings

  A summary of user needs, expectations and pain points.

• 02

  Information architecture

  Organizing content and features into menus, pages and categories.

• 03

  User flows

  A step-by-step map of key tasks such as sign-up, applications or purchases.

• 04

  Wireframes

  Skeleton sketches of screen layouts, independent of color and imagery.

• 05

  Interactive prototype

  A working model where you can click through transitions between screens.

• 06

  Interface design

  Screens designed for different devices, in line with your brand's visual identity.

• 07

  Component and usage notes

  Rules and developer notes for reusable elements, from buttons to forms.

Which deliverables are included is set at the proposal stage, based on your product's stage and your team's needs.

Why does user experience research come before design?

User research ensures design decisions are based on users' real needs and behavior, not personal opinions. Screens drawn before the problem is properly defined often end up as a good-looking answer to the wrong question.

During research, we look for answers to questions like these:

• Why and in what circumstances do users use your product?
• At which step do they struggle, and where do they abandon the task?
• Where on the screen do they expect to find the information they need?
• Which topics come up most in support requests and feedback?
• What behaviors are they used to in similar products — and expect from yours?

These answers make it easier to decide which screen to tackle first and which problem, once solved, will benefit users most.

What do wireframes and prototypes clarify before development?

A wireframe shows the skeleton of each screen, while a prototype shows the interactions between them; together, they let you see and try out flows before any software is built. That way, decisions are discussed before code is written, at a stage when changes are easier.

• Teams discuss the same flow, and feedback becomes clearer.
• Missing screens and overlooked states are caught early.
• Error messages, empty states and alerts are planned.
• Mobile and desktop differences are addressed from the start.
• User testing can happen without waiting for the product to be built.
• The development team sees exactly what needs to be built.

Flows finalized in the prototype then move into custom web software or mobile app development with less uncertainty.

How is usability testing done?

Usability testing asks people who represent your audience to complete specific tasks, then observes where they hesitate and where they make mistakes. What's being tested isn't the user — it's the design itself.

We usually plan a test in this order: first, we select the product's critical tasks and write realistic scenarios for them. During sessions, we watch how participants proceed without guiding them and take notes on what we observe. Finally, we prioritize the findings by impact and decide which changes to make first.

Testing can be done at the prototype stage or on a live product. Testing early aims to surface problems while they're still easier to fix.

How does a UI/UX design project progress?

A UI/UX project consists of understanding the current state, building the flows, validating the design and handing it off to the development team.

1. 01

   We review your current state and goals

   We assess your product, users and business goals. If they exist, we review your current screens, usage data and user feedback together.

2. 02

   We build the flows and information architecture

   We define the core user journeys and screen structure, and make them visible with wireframes and prototypes.

3. 03

   We test, then design the interface

   We try the prototype against real-world use cases and refine it based on the findings. Then we turn the approved structure into an interface design that fits your brand.

4. 04

   We hand off to the development team

   We prepare screens, components and interaction notes ready for implementation, and work alongside the team on any questions that come up during development.

What should you look for when choosing a UI/UX design agency?

When evaluating a UI/UX agency, look beyond screenshots to how design decisions are justified and how the process is run. A visually impressive portfolio alone doesn't show that research and testing were done.

We recommend asking these questions in your meetings:

• What research will be done before design?
• Will the prototype be tested with users?
• How will the revision and approval process work?
• Will error, empty and alert states be designed too?
• Which files and notes will be handed off to the development team?
• Is improvement support offered after launch?

One mistake we often see is jumping straight into screen design before the product strategy is clear. If product discovery, MVP scope and a design system are also part of what you need, we recommend exploring our digital product design service.