Corporate Identity Design

We design cohesive identity systems that make your brand's character, values and difference visible. From the logo to the color palette, we bring every detail together in one consistent language.

Original · Consistent · Memorable
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12647-2 FOGRA
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Standards and principles we work with

Let's build your brand identity together

Let's analyze your brand and audience, then design a visual world that represents you accurately.

Let's Design Your Brand
Who it's for

Original identities for every kind of brand

Every brand has a different story, audience and market position. We shape your corporate identity around your brand's character and future goals.

New Brands

Startups that want to enter the market with a strong presence and inspire trust from day one.

Growing Businesses

Businesses that want to strengthen their professional image and stay consistent across every communication channel.

Enterprises

Organizations that want to evolve their existing identity, organize their sub-brands and establish brand standards.

Brands Ready for a Refresh

Companies that want a more current identity to reflect their evolving goals and new brand positioning.

Your brand has changed. Has your identity kept up?

If your logo, colors and communication materials no longer reflect the brand you are today, let's rethink your identity.

  • Your logo doesn't accurately reflect your brand's current structure, quality and goals.
  • Different channels use unrelated colors, typefaces and designs.
  • Your brand struggles to stand out visually from competitors and be remembered.
  • Your logo doesn't display well at small sizes, on digital screens or in print.
  • Employees and partners use the brand's visual elements in different ways.
  • You need a stronger brand perception as you expand into new products, services or markets.
Let's Review Your Brand Identity
How we help

What we do in corporate identity design

We create an original, practical and consistent visual identity system that ensures your brand shows the same character at every touchpoint.

Brand Discovery & Positioning

Together, we define your brand's values, target audience and points of differentiation in the market.

Logo & Emblem Design

We design original logos that reflect your brand's character and adapt to different applications.

Color & Typography System

We define a color palette that supports brand perception and the typefaces to be used across your communications.

Visual Language Design

We build a cohesive visual world covering the use of photography, illustration, icons and graphics.

Corporate Materials

We design essential corporate materials such as business cards, letterheads, envelopes, folders and presentations.

Digital Brand Applications

We prepare on-brand design templates for social media, websites and digital ads.

Corporate Identity Guidelines

We create a comprehensive brand guide that explains the rules for logo, color, typography and applications.

Does your brand speak the same language everywhere?

Let's review your current identity and identify together the inconsistencies and the design opportunities that will strengthen your brand.

Request a Free Analysis
Our Process

Our corporate identity design process

We run corporate identity projects in three core phases: discovery, design and implementation. We plan the process around your brand's needs.

Discovery & Brand Analysis

  • We review your brand's story, values, target audience and future goals in detail.
  • We assess competitors' visual worlds and the general communication habits of your industry.
  • Together, we define the brand's personality, design direction and points of differentiation.

Design & Development

  • Logo and core visual identity options are developed in line with the chosen creative direction.
  • The selected design is completed into a cohesive whole with color, typography and supporting visual elements.
  • Sample applications of the identity are created for digital and print.

Implementation & Delivery

  • The approved identity is adapted to different sizes, backgrounds and use cases.
  • Corporate materials and any required digital templates are prepared.
  • All files and the brand usage guidelines are delivered in a well-organized structure.

Give your brand a strong identity

Let's define your brand's character and visual direction and create an original identity system.

Book a Free Consultation
Technologies We Use

The tools that turn ideas into experiences

We build holistic solutions that simplify business processes and move brands forward in the digital world.

Figma FigJam Framer Penpot Sketch Axure RP ProtoPie Adobe XD
ChatGPT Claude Gemini Perplexity Cursor v0 Runway Midjourney
Webflow Framer Lovable Bubble FlutterFlow Softr WeWeb Glide
Maze Useberry Hotjar UserTesting Lookback Optimal Workshop Lyssna Crazy Egg
Adobe Illustrator Adobe Photoshop Adobe After Effects Rive Spline Blender LottieFiles Jitter
Slack Linear Jira Miro Trello Google Meet ClickUp Microsoft Teams
Notion Confluence Google Docs Linear Loom Slite Coda Nuclino
Use cases

When do you need a corporate identity?

We create identity designs for a range of needs, from launching a new brand and repositioning to product launches and corporate growth.

New Brand Launch

We build a strong, consistent visual identity from scratch for brands entering the market.

Brand Identity Refresh

We redesign brand identities that have become dated, while preserving the recognition they've already earned.

New Products & Services

We create distinctive visual systems for new products and services that stay aligned with the master brand.

Sub-Brand Creation

We develop sub-identities that organize different product groups under a shared brand architecture.

Franchising & Branches

We establish standards that deliver the same brand experience across every location.

Corporate Material Refresh

We unify all your corporate materials, from business cards to presentations, in a shared design language.

Digital Brand Identity

We design the brand system to be used across your website, social media and digital campaigns.

Packaging & Product Identity

We create designs that keep products consistent with your brand on the shelf and across digital channels.

Brand Standardization

We set rules that help different teams and partners use your brand correctly.

Why Feels?

Why Feels for your corporate identity design?

We don't see corporate identity as purely aesthetic work. We consider your brand's strategy, character and every touchpoint together.

Strategy-Driven Design

We base design decisions on your brand's goals, values and positioning.

Original Visual Approach

Instead of off-the-shelf templates, we create a distinctive design language that belongs to your brand.

Cohesive Brand System

We unite logo, color, typography and visual elements under a single brand character.

Versatile Usability

We design your identity to work across every medium, from digital screens to printed materials.

Consistent Application Standards

We prepare rules that ensure your brand is applied correctly by your teams and partners.

Long-Term Design Support

As new needs arise, we keep adapting your brand identity to new channels.

A brand is built by saying the same thing everywhere.

If your brand changes from channel to channel, let's find out why together, and create an identity system that tells your story the right way.

Request a Free Analysis
S.S.S.

Frequently asked questions

The eight most common questions about corporate identity design, with clear answers. If you don't find what you're looking for, get in touch.

A logo is your brand's core symbol. A corporate identity is the complete system made up of the logo, colors, typography, visual language and all application standards.

It depends on the research involved, the design scope and the number of materials to be produced. After our analysis, we provide a phased project timeline.

Pricing depends on the scope of the logo work, visual system, corporate materials, digital templates and brand guidelines.

The number of design directions and options is agreed at the outset based on the project scope. Each option is developed in line with your brand strategy.

Yes. Changes based on your feedback are made during the revision rounds defined in the project scope.

Approved work is delivered in vector, print-ready and digital formats, organized according to your usage needs.

Yes. Color profiles and file dimensions are prepared to suit both printed materials and digital applications.

Usage and delivery rights are clearly set out in the project contract. Trademark registration is a separate legal process.

Ideas Matter, Not Distance

Wherever you are in the world, we can bring your project to life together. Tell us what you have in mind and we’ll get back to you as soon as possible.

  • Fast Response We usually reply to your message within the same business day and review your needs together.
  • A Tailored Approach Your project is handled directly by our expert team across strategy, design and technology.
  • No Pressure We listen first and define the right solution together. We’re here whenever you’re ready to start.

Contact Us

Guide · 6 sections · 4 min read

Turning your brand into a consistent system with corporate identity and logo design

A strong brand identity ensures customers recognize the same character every time they encounter you. An identity that speaks the same language on a business card, website, presentation or storefront sign makes it easier to build trust and stay memorable.

At Feels, we approach corporate identity design not as a single logo project but as a system of strategy, visual elements and usage rules. In this guide, we summarize what an identity project covers, how it progresses and what you should pay attention to.

01

What does corporate identity design cover?

Corporate identity design is a complete system made up of a brand's logo, colors, typefaces and visual language, plus the rules that define how they're used. The goal is for the brand to appear with the same character at every touchpoint.

Depending on the project's needs, an identity system can include the following components:

  • 01

    Brand discovery

    Clarifying values, target audience and points of differentiation.

  • 02

    Logo and variations

    Defining the primary logo along with horizontal, vertical and symbol-only versions.

  • 03

    Color palette

    Defining primary and secondary colors along with their usage ratios.

  • 04

    Typography

    Choosing the typefaces for headings and body text.

  • 05

    Visual language

    Principles that guide the use of icons, patterns, photography and graphics.

  • 06

    Corporate materials

    Business cards, letterheads, presentations and similar core applications.

  • 07

    Brand guidelines

    Documenting all the rules in a format that can be shared with teams.

Which components will be delivered is agreed together at the start of the project, based on your needs.

02

Why does brand identity design start with strategy?

Brand identity design can't move forward with the right decisions until it's clear who the brand is and who it's speaking to. Choices of color, form and typeface are only consistent and defensible when they're grounded in strategy.

That's why, before we start designing, we work with you to answer these questions:

  • What need does your brand meet, and who is it for?
  • In what ways do you stand apart from your competitors?
  • How would you describe your brand's personality: serious, friendly, innovative or established?
  • Are you planning new products, services or markets in the near future?
  • Which recognizable elements of your current identity should be preserved?

These answers determine what emotion and message the design directions should carry. That way, options are evaluated against the brand's goals rather than personal taste.

03

What makes a good logo design?

A good logo is a mark that reflects the brand's character in a simple form and stays legible across different sizes, backgrounds and media. Logo design should be judged on usability as much as aesthetics.

When evaluating logo options, we check these criteria:

  • Is it recognizable at small sizes and as an app icon?
  • Does it keep its meaning in single-color and black-and-white use?
  • Does it look equally sharp on light and dark backgrounds?
  • Can it adapt to horizontal, vertical and square spaces?
  • Can it be distinguished from similar marks in the industry?
  • Can it be used for years without depending on short-lived trends?
04

What is a corporate identity guide for, and what does it include?

A corporate identity guide is a reference document that explains how to use brand elements in a way teams, suppliers and partners can understand. It helps keep the identity intact as different people apply it over time.

A guide typically includes the logo's clear space and minimum size, color codes, typographic hierarchy, examples of correct and incorrect use, and material templates. Once the identity is established, the same rules can be carried over to web design work, social media design templates and printed publications such as brochures and catalogs.

05

How does a corporate identity project work?

  1. We get to know your brand and goals

    Through meetings and the information you provide, we explore your brand's story, target audience and competitors' visual worlds.

  2. We present design directions

    We present strategy-based logo and identity directions for your review, along with the reasoning behind each.

  3. We turn the chosen direction into a system

    We add color, typography and supporting elements, and test the identity on real-world applications.

  4. We deliver the guidelines and files

    We apply the approved identity to your materials, compile the usage rules into guidelines and deliver the files in a well-organized structure.

06

What are common mistakes when commissioning a corporate identity?

The most common mistake is treating identity as nothing more than a logo and wrapping up the work without defining usage rules. Then, even with a good logo, the brand starts to look scattered across different channels.

Before you start, we recommend reviewing these points:

  • Choosing a design based on personal taste rather than brand strategy.
  • Settling for off-the-shelf templates or overused symbols.
  • Not considering digital and print use together.
  • Not clarifying the deliverable files and materials up front.
  • Sharing the identity with teams before guidelines are in place.
  • Changing the identity completely without accounting for existing brand recognition.

By discussing the scope with Feels around these points, you can plan together from the start which deliverables will be produced and where the identity will be used.

Next step

Let's build the right identity system for your brand

Whether you're creating a new brand or refreshing your current identity, tell us about your goals. Together, we'll define the right scope and work plan for your needs.

Tell Us About Your Project