E-Commerce (B2B & B2C) Solutions

We build e-commerce solutions that support every sales model, from individual shoppers to dealers and corporate buyers — bringing your entire sales process together in one place.

Integrated · Scalable · Sales-driven
ISO
9241-210 ISO/IEC
42001 ISO/IEC
25010 OWASP LLM
TOP 10
Standards and principles we work with

Let's plan your e-commerce project together

Let's analyze your sales model and build the e-commerce platform that fits your customers and operations.

Plan Your E-Commerce Project
Who it's for

Strong platforms for every sales model

Every business has its own product structure, customer base and order process. We build e-commerce solutions around your sales model and growth goals.

Manufacturers & Wholesalers

Businesses that want to manage dealer orders, custom pricing, quotes and account processes digitally.

Retail Brands

Brands that want to sell directly to consumers and build a strong online sales channel.

Distributors & Dealers

Companies that want to manage large product catalogs, inventory and order processes from one place.

Startups & Marketplaces

Startups looking to develop a new sales model and launch a scalable e-commerce platform.

Is your platform holding back your sales?

From ordering to payment, dealer management to inventory tracking, let's pinpoint what's making it harder to sell.

  • Orders are taken manually by phone, email or WhatsApp.
  • Dealer-specific pricing, discounts, payment terms and product permissions can't be managed.
  • Inventory, pricing, account and order data on your website doesn't match your other systems.
  • Customers leave the site at the cart or checkout without completing their purchase.
  • Orders, payments, shipping and invoicing are tracked across separate systems.
  • Your current platform can't keep up with growing product, customer and order volumes.
Request a Free E-Commerce Review
How we help

What we do in e-commerce

We build integrated, user-friendly e-commerce solutions that speed up the entire sales process, from product management to payment and delivery.

B2C E-Commerce Solutions

We build sales platforms that give individual shoppers a fast, easy and trustworthy shopping experience.

B2B Dealer Portals

We create portals that manage dealer-specific products, pricing, discounts, payment terms and order rules.

Product & Catalog Management

We make products, categories, variants, inventory and price lists manageable from one place.

Payment & Shipping Integration

We set up seamless order processes integrated with payment providers and shipping carriers.

ERP & Accounting Integration

We sync inventory, pricing, customer account, order and invoice data across your systems.

Pricing & Campaign Management

We build pricing, discount, coupon and campaign scenarios tailored to each customer group.

Reporting & Sales Analytics

We build reporting dashboards where you can track orders, product performance and customer behavior.

Are your sales processes ready to grow?

Let's review your current platform and identify lost sales and processes that can be automated.

Request a Free Analysis
Our Process

Our e-commerce development process

We run e-commerce projects in three core phases: analysis, development and launch — each planned around your sales model.

Analysis & Planning

  • We review your product structure, customer groups, sales channels and order processes.
  • We define B2B and B2C scenarios, user roles and pricing rules.
  • We plan integrations, project scope and the implementation timeline in detail.

Design & Development

  • Customer journeys, product pages and checkout steps are designed to drive sales.
  • The approved structure is built on a fast, secure and scalable platform.
  • Payment, shipping, ERP and project-specific integrations are implemented.

Testing & Launch

  • Products, cart, checkout, orders and user permissions are tested across a range of scenarios.
  • We verify that data transfers, notifications and integrations work correctly.
  • The system goes live, performance is monitored and necessary improvements are made.

Take your sales digital

Let's analyze your business model and build an e-commerce roadmap tailored to your brand.

Book a Free Consultation
Technologies We Use

The tools that turn ideas into experiences

We build holistic solutions that simplify business processes and move brands forward in the digital world.

Figma FigJam Framer Penpot Sketch Axure RP ProtoPie Adobe XD
ChatGPT Claude Gemini Perplexity Cursor v0 Runway Midjourney
Webflow Framer Lovable Bubble FlutterFlow Softr WeWeb Glide
Maze Useberry Hotjar UserTesting Lookback Optimal Workshop Lyssna Crazy Egg
Adobe Illustrator Adobe Photoshop Adobe After Effects Rive Spline Blender LottieFiles Jitter
Slack Linear Jira Miro Trello Google Meet ClickUp Microsoft Teams
Notion Confluence Google Docs Linear Loom Slite Coda Nuclino
Use cases

When do you need B2B and B2C e-commerce?

We build e-commerce solutions for a wide range of business models, from direct-to-consumer sales to dealer order management.

Online Retail

We build user-friendly stores where you can sell your products directly to individual shoppers.

Wholesale Management

We digitize bulk orders, minimum quantities, case-based sales and custom pricing.

Dealer Ordering System

We build secure portals where dealers can place orders at their own pricing.

Quote & Approval Workflows

We build systems where corporate customers can request quotes and approve orders.

Multi-Store Management

We let you manage stores for different brands, countries or customer groups from one place.

Subscription Sales Models

We build membership and recurring payment systems for regular product or service sales.

Marketplace Integrations

We build connections that let you manage products, inventory and orders across multiple sales channels.

Cross-Border E-Commerce

We build international sales systems that support multiple languages, currencies, tax rules and delivery setups.

E-Commerce Revamp

We thoroughly revamp your existing store's design, performance and integration infrastructure.

Why Feels?

Why Feels for your e-commerce project?

To us, e-commerce is more than a product listing site. We bring sales, operations and customer experience together in a single system.

Built Around Your Sales Model

We shape B2B and B2C processes around your business's real-world sales rules.

Integrated System Architecture

We integrate your e-commerce platform with ERP, accounting, payment and shipping systems.

User-Focused Experience

We make every step easier for users, from product discovery to completed order.

Secure, Robust Infrastructure

We keep permissions, data security and system continuity at the heart of every project.

Scalable Architecture

We build platforms that can keep pace with growing product, customer and order volumes.

Ongoing Development Support

As your sales needs change, we evolve your system with new features and integrations.

Taking orders is easy; handling them smoothly takes the right infrastructure.

If your sales processes are slowing you down, let's find out why together — and build an e-commerce roadmap that fits your business model.

Request a Free Analysis
S.S.S.

Frequently asked questions

Eight of the most common questions about B2B and B2C e-commerce, answered clearly. If you don't see yours here, get in touch.

B2C systems focus on selling directly to consumers. B2B systems add dealer pricing, discounts, payment terms, quotes, bulk orders and approval workflows.

Yes. By defining separate pricing, products, payment options and user permissions for individual customers and dealers, both sales models can be managed on a single platform.

If your system supports technical integration, we can use APIs or other suitable data transfer methods for inventory, pricing, customer account, order and invoice data.

Yes. Custom pricing and discount rules can be set by dealer, customer group, product, category or order quantity.

Banks' virtual POS gateways and suitable payment providers can be integrated into the project. The choice depends on your business's agreements and sales model.

Yes. The store and dealer portal are built responsive, adapting to desktop, tablet and phone screens.

Once we review the format and quality of your existing data, products, categories, customers and eligible order records can be migrated to the new system.

Yes. We offer maintenance and technical support plans covering updates, security, performance, integration monitoring and new feature development.

Ideas Matter, Not Distance

Wherever you are in the world, we can bring your project to life together. Tell us what you have in mind and we’ll get back to you as soon as possible.

  • Fast Response We usually reply to your message within the same business day and review your needs together.
  • A Tailored Approach Your project is handled directly by our expert team across strategy, design and technology.
  • No Pressure We listen first and define the right solution together. We’re here whenever you’re ready to start.

Contact Us

Guide · 6 sections · 4 min read

E-commerce website and platform: the sales process from product management to payment

An e-commerce platform is more than the storefront that showcases your products — it's the full set of systems that run your catalog, cart, checkout, orders and delivery. In this guide, we outline what to consider when planning an e-commerce website.

At Feels, when we build an e-commerce platform, we treat the storefront, operations and customer experience as one. A smooth order depends as much on the stock, payment and delivery steps working correctly behind the scenes as it does on how the product page looks.

The sections below walk through, in order, the decisions you need to make when building a new e-commerce site or revamping your existing store.

01

What does an e-commerce platform cover?

An e-commerce platform is made up of components that run every step of a sale, from listing products and taking payment to fulfilling orders and reporting. Depending on your sales model, the scope may include:

  • 01

    Product catalog

    Managing categories, variants, inventory and pricing from one place.

  • 02

    Search and filtering

    Helping customers reach the product they want in just a few steps.

  • 03

    Cart and checkout steps

    Designing a purchase process that is short, clear and trustworthy.

  • 04

    Order management

    Tracking orders along with their status, shipping and invoicing steps.

  • 05

    Customer accounts and groups

    Applying different rules to groups such as individual customers and dealers.

  • 06

    Campaign and pricing rules

    Defining discount, coupon and group-specific pricing scenarios.

  • 07

    Integrations

    Exchanging data with payment, shipping, ERP and accounting systems.

  • 08

    Sales reports

    Dashboards for tracking order and product performance.

Which components and integrations make it into the first phase is finalized after analysis.

02

How do you plan product and catalog management in e-commerce?

Product management is the setup that lets you update category, variant, inventory and pricing data consistently from a single place. A well-structured catalog helps customers find what they're looking for and helps your team make updates without errors.

  • Build the category structure around how customers search for products.
  • Define options such as color and size as variants rather than separate products.
  • Decide up front which product attributes will be used in filters.
  • Decide which system will be the source of inventory and pricing updates.
  • Set a shared standard for product images and descriptions.

To help search engines understand your product and category pages correctly, it pays to plan your catalog structure alongside your SEO and GEO efforts.

03

How should checkout and order flow be designed in e-commerce?

Checkout should keep every step from cart to completed order short, clear and trustworthy. Once the order is placed, payment, inventory, shipping and invoice data also need to flow correctly into the relevant systems.

  • Showing delivery and shipping details clearly before payment.
  • Considering a guest checkout option.
  • Error messages that explain what to do next.
  • Sending order confirmations and status updates automatically.
  • Being able to track incomplete payments from the admin panel.
  • Keeping cancellation and return steps manageable.

Cart and checkout screens are where sales are most often lost. We refine these screens by testing every step against real-world scenarios.

04

What does a growth-ready e-commerce platform look like?

A growth-ready e-commerce platform keeps running smoothly as product, customer and order volumes grow, and makes it easy to add new sales channels and integrations.

That's why we discuss peak traffic during campaigns, marketplace connections, multi-store setups and multi-language or multi-currency needs during planning. If your sales rules don't fit off-the-shelf templates, tailored modules can be built with custom web software. And if you'd like to offer shopping through an app as well, we can evaluate a mobile app on the same platform.

05

How does an e-commerce project progress, step by step?

An e-commerce project starts by defining the sales model, takes shape as the catalog and integrations are prepared, and goes live after testing across a range of scenarios.

  1. We define your sales model

    We review your product structure, customer groups, pricing rules and order process together.

  2. We prepare the catalog and data structure

    We define categories, variants and product attributes, and plan how existing data will be migrated.

  3. We build the store and integrations

    We design product pages and checkout steps, and set up payment, shipping and ERP connections.

  4. We test with real scenarios, then launch

    We test the cart, checkout, orders and notifications under different conditions, and monitor performance after launch.

06

What should you ask when choosing an e-commerce development company?

When comparing e-commerce proposals, look beyond the storefront design to how orders will be handled behind the scenes. Before you start, get answers to these questions:

  • Which integrations does the proposal cover?
  • Will your team be able to manage products and campaigns on its own?
  • How will you access your customer and order data?
  • Which scenarios will the order flow be tested against?
  • Will your old site's URLs be redirected to the new pages?
  • How will the platform be prepared for peak sales periods?

A common mistake is treating an e-commerce project as just a product listing site. With Feels, you can bring sales, operations and customer experience together in a single plan.

Next step

Let's plan your e-commerce platform together

Tell us about your products, customer groups and order process. Together, we'll define the platform and integrations that fit your sales model.

Tell Us About Your Project